Rekla.kz — advertising on TV and digital screens

Advertising platform on TV and digital screens in Kazakhstan

Rekla.kz — advertising platform on TV/digital screens in Kazakhstan: advertiser launches campaigns, screen owners connect inventory and manage slots.

Website App Store

Advertising Marketplaces Web Mobile

Task

Advertising on TV and digital screens in Kazakhstan needs to connect advertisers, inventory owners and the screens themselves: campaign launch, screen onboarding, slots, budgeting and scheduling.

Solution

A platform where the advertiser launches campaigns, screen owners connect inventory and manage slots. Advertiser, publisher and scout dashboards, Android TV player, mobile app and admin/CRM.

Features

Advertiser dashboard: campaigns, media, screen map, budget/schedule and analytics
Publisher dashboard: screen onboarding and own house-slots
Scout portal: revenues, list of connected screens, publisher search, adding screens and uploading venue/TV photos
Android TV player: Flutter/Riverpod, offline playback, heartbeat and OTA APK update
Mobile: screen map, campaign wizard, media library/Studio, budget and profile
Admin/CRM: advertiser and publisher boards, documents, finances, support, scouts and tasks

What we built

Web platform and advertiser, publisher and scout dashboards
Flutter app for advertisers and publishers
Android TV player: Socket.IO, local cache, offline playback, heartbeat, OTA update
Server-side video normalization via ffprobe/ffmpeg: MP4/H.264, resolution limits, FPS, bitrate and duration constraints
Backend: admin/scout/publisher/TV/API and inbound CRM for publisher leads
Separate reklacrm: Next.js App Router, React, TypeScript, Tailwind, Prisma + SQLite