AIDIR — AI operating system for SMBs in Kazakhstan

Clients, documents, money and owner decisions – all in one flow with AI Director at the core.

AIDIR is an AI platform for business management from x-labs.kz: CRM, sales funnel, tasks, documents and finance in a single cloud system. It combines CRM and ERP for small and medium businesses in Kazakhstan: sales, documents and approvals, finance, inventory, personnel, tasks and incoming messages from WhatsApp and Telegram. At its core is the AI Director module – it works like an operational manager: it gathers signals from all modules and helps the owner run the company. The product is designed for owners and managers of companies with roughly 5 to 100 employees, whose business relies on disparate spreadsheets, messengers, 1C and separate services. The interface works in Russian, Kazakh, English and Chinese. The system accounts for local specifics: payroll taxes OPV/OSMS/IPN per the Tax Code of the Republic of Kazakhstan, e-invoicing (ESF), digital signatures via NCALayer, import of statements from Kaspi, Halyk, ForteBank and Jusan, multi‑currency with NBRK rates. AIDIR’s goal is for the owner to see the whole day’s picture, not fragmented chats and reports. A single end‑to‑end scenario “deal → invoice → ESF → finance → inventory → report to director” replaces manual data stitching. AI Director acts as an operational director, not an autopilot: it identifies risks and proposes a plan, while the final decision is always made by a person.

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AI ERP CRM Web

Task

Owners of companies with 5–100 employees run their business on disparate spreadsheets, messengers, 1C and separate services. The daily picture is assembled manually: deals, invoices, ESF, finance, inventory and reports to the director live in different silos.

Solution

AIDIR unifies CRM and ERP in a single cloud system. Sales, documents, finance, inventory, personnel, tasks and incoming messages from WhatsApp and Telegram work together. On top of them is AI Director: it identifies risks and proposes a plan, while the final decision is always made by a person. AIDIR is already integrated in 10 companies.

AI Director

The central module of AIDIR – an operational director following the “human in the loop” (HITL) principle: the system proposes, a person approves, then the system acts.

01
Signal
Monitors goals and KPIs: schedule lag, stuck metrics, inactive owner, signals from CRM and tasks.
02
Plan
Prepares a structured recovery plan for the goal – not fragmented advice, but a concrete “propose solution”.
03
Approval
Owner or administrator approves the plan or rejects it with a reason. Without a human, the system does not act.
04
Execution
After approval, tasks are assigned to executors, deals in CRM move to the next step. Every decision is recorded in the audit.

Business context and knowledge base (RAG): takes company profile into account and indicates the source of information
Owner summaries: daily digest, weekly overview and executive briefing
AI chat on company data in natural language
AI cost control: daily quotas, call counter and estimated cost
Spam protection: dismissed alerts are not sent again
Model routing: analysis, suggestions, escalations, reports, anomalies and draft documents are prioritized by urgency

Features

CRM and sales: clients, deals, Sales‑to‑Cash funnels, activities, triggers, auto‑lead distribution, AI suggestions for the next step
Unified WhatsApp / Telegram window: incoming messages in a single queue with client context; digests and alerts in a Telegram bot
Documents and ESF: templates, approval chains, digital signature (NCALayer), data extraction; ESF tax circuit in beta, without submission to the ESF system
Finance and taxes: invoices, transactions, budgets, receivables by due dates, managerial P&L, bank statement import, multi‑currency KZT/USD/RUB/EUR/CNY
Inventory: stock levels and movements, receipts, expenses, transfers, write‑offs, reserves, inventory counts, barcodes and QR, supplier orders
HR and payroll: employees, org structure, vacations and sick leave, timesheets per Kazakhstan labor code, recruiting with AI resume evaluation, onboarding, payroll calculation per Kazakhstan tax code
Projects and tasks: templates, subtasks and dependencies, time tracking, “My Work” and manager review; linkage with CRM and objectives
Goals / OKR / KPI: goal cycles, objectives and key results with automatic progress calculation
Support: tickets with priorities and SLA, auto‑distribution, knowledge base, CSAT, tickets from messengers
Analytics: owner dashboard, sales funnel, period comparisons, report builder, export to Excel and PDF
Integration with 1C: financial and HR synchronization (beta)
Platform: multitenancy, RBAC, 2FA, activity log, backups, automations “if → then”, webhooks, module marketplace, PWA

What we built

Cloud operating system: CRM, documents, finance, inventory, HR, tasks and unified window
AI Director module with “signal → plan → approval → execution” cycle and decision audit
Local Kazakhstan circuit: OPV/OSMS/IPN taxes per Kazakhstan tax code, ESF (beta), digital signature via NCALayer, import of statements from Kaspi, Halyk, ForteBank and Jusan, NBRK rates
Multilingual interface: Russian, Kazakh, English, Chinese
Multitenant platform: company data isolation, RBAC, 2FA, activity log, automations, PWA
Security audit: critical and high‑priority issues resolved