


Rekla.kz
Advertiser launches campaigns, screen owners connect inventory and manage slots.
- Flutter
- Riverpod
- Socket.IO
- Next.js
- React
AI / ERP
Clients, documents, money and owner decisions – all in one flow with AI Director at the core.
AIDIR is an AI platform for business management from x-labs.kz: CRM, sales funnel, tasks, documents and finance in a single cloud system. It combines CRM and ERP for small and medium businesses in Kazakhstan: sales, documents and approvals, finance, inventory, personnel, tasks and incoming messages from WhatsApp and Telegram. At its core is the AI Director module – it works like an operational manager: it gathers signals from all modules and helps the owner run the company. The product is designed for owners and managers of companies with roughly 5 to 100 employees, whose business relies on disparate spreadsheets, messengers, 1C and separate services. The interface works in Russian, Kazakh, English and Chinese. The system accounts for local specifics: payroll taxes OPV/OSMS/IPN per the Tax Code of the Republic of Kazakhstan, e-invoicing (ESF), digital signatures via NCALayer, import of statements from Kaspi, Halyk, ForteBank and Jusan, multi‑currency with NBRK rates. AIDIR’s goal is for the owner to see the whole day’s picture, not fragmented chats and reports. A single end‑to‑end scenario “deal → invoice → ESF → finance → inventory → report to director” replaces manual data stitching. AI Director acts as an operational director, not an autopilot: it identifies risks and proposes a plan, while the final decision is always made by a person.

Owners of companies with 5–100 employees run their business on disparate spreadsheets, messengers, 1C and separate services. The daily picture is assembled manually: deals, invoices, ESF, finance, inventory and reports to the director live in different silos.
AIDIR unifies CRM and ERP in a single cloud system. Sales, documents, finance, inventory, personnel, tasks and incoming messages from WhatsApp and Telegram work together. On top of them is AI Director: it identifies risks and proposes a plan, while the final decision is always made by a person. AIDIR is already integrated in 10 companies.
The central module of AIDIR – an operational director following the “human in the loop” (HITL) principle: the system proposes, a person approves, then the system acts.
01
Monitors goals and KPIs: schedule lag, stuck metrics, inactive owner, signals from CRM and tasks.
02
Prepares a structured recovery plan for the goal – not fragmented advice, but a concrete “propose solution”.
03
Owner or administrator approves the plan or rejects it with a reason. Without a human, the system does not act.
04
After approval, tasks are assigned to executors, deals in CRM move to the next step. Every decision is recorded in the audit.



Advertiser launches campaigns, screen owners connect inventory and manage slots.



Our taxi and delivery platform: passenger and driver apps, a web admin panel and a backend. Preparing a joint launch with partners across Kazakhstan.